Sinus-Milieu

• A socio-psychological segmentation model of society.
• Developed by the German market research institute Sinus Sociovision.
• Aims at providing a more nuanced and insightful understanding of target audiences which makes it a valuable tool for various applications, particularly in:
  • Marketing and Advertising: Tailoring messages, and selecting appropriate media channels that resonate with specific milieus.
  • Product Development: Identifying unmet needs and preferences of different groups.
  • Strategic Planning: Understanding societal trends and their impact on different population segments.
  • Political Communication: Crafting messages that appeal to the values and concerns of various voter groups.