Established Conservative
  • have rather high educational achievements and a high income
  • they usually work as executive employees, officials or freelancers
  • marital status is often married as well as they have children
  • their orientation between tradition and modernization shows a morality of responsibility and success as well as a high entitlement of exclusiveness and leadership
  • prefer being under like-minded people and segregate from others
  • milieu is mainly widespread in western Germany with an age between 40 and 60 years